Freelance Lead Product Designer based in Amsterdam

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15 years of hands-on design experience and team leadership 💪

 
 

Freelance Lead Product designer

I’m experienced in all phases of the design process including user research, copywriting, wireframing, prototyping, visual design, interaction design, and usability testing

  • Available from March 2025

  • Based in Amsterdam

 
 

What do I bring to your team?

 
 
 

18 years in UX/UI & product design, spanning consultancy and industry roles.

I'm rooted in problem-solving, with a deep background in product design, UX/UI, and research.

  • I've thrived in cross-functional, agile teams. I bring structure to design, ensuring everyone adds value.

  • I help setting design requirements based on information from internal teams and user research.

  • I foster a scalable design culture, using design systems to seamlessly connect designers and developers.

  • I coach UX/UI Designers, Product Designers, Service Designers and UX Researchers.

    Read about my background and skills

 
 

Next to that…

Beyond my design roles, I actively work as a design mentor.

Engaging in 1:1 conversations, I share my experiences, craft personalized growth plans and deliver lectures on key design topics.

 
 
 

My latest work

As a Lead Product Designer, I've been fortunate to collaborate with these teams recently.

 

BetterUp

Collaborating in squads to enhance user experience using Artificial Intelligence and Machine Learning (AI & ML) solutions.

Mendix

Leading product design for a new data hub, collaborating with service designers, UX researchers, and engineers. Developed a design system, applied agile methods, and managed stakeholder alignment to our vision.

ace & tate

Providing mentorship in product design, design systems, and UX research. Conducted design reviews and spearheaded projects from ideation to development.

 
 

Design stories

For the past 18 years I have been working in cross disciplinary teams focused in digital product and UX/UI design in areas like web&app, Saas, e-commerce, education and content creation. This is a selection of some my favourite cases.

New cases from my latest assignments coming soon!

 
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Health monitoring devices commerce

Keep a healthier heart and respiratory system using healthy lifestyle devices.

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WORLD PRESS PHOTO

Best Associations Website of the 24th Annual Webby Awards, for ‘Connecting the world to the stories that matter’.

World Press Photo of the Year:
Straight Voice Yasuyoshi Chiba, Japan, Agence France-Presse.

 

How do I lead design teams?

My experience leading all sorts of design teams.

 
 

Cook & save app

Saving and ordering is easier than ever! App design for Unilever.

 
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Mogul news

Cut through the noise and see the whole story with Mogul News.

 
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MS Mode

The first online destination for curvy ladies.

 
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Branded eCommerce

Bringing a design approach where user centric principles meet brand strategy.

 
 

More examples?

See a list of recent projects where I have worked as UX/UI Designer and Product designer. They are online at the moment so you can take a look directly to the end result.

Would you like to know more about them? Contact me and I will be happy to chat about it :-)

 
 
 

Availability.

Contact me at hi@lauratapia.nl or just give me a call +31 (0) 681 345 322

 
 
 

Give me a shout if you're looking for someone to…


 
  • Conceptualize and craft digital solutions.

  • Design user interfaces (UX/UI).

  • Identify UX/UI enhancements for current and upcoming features.

  • Formulate a UX research strategy and facilitate user-centric brainstorming sessions.

  • Head up a Design Team.

  • Mentor your design team and conduct individual sessions.

  • Integrate Agile workflows into design processes.

  • Help with “design chaos” in a team.

  • Create a design system.

  • Develop a style manual and UX/UI animation designs.

  • Collaborate on revamping and rebranding your digital platform.

 

Tools that I like to use.

 
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Clients.

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Contact me at hi@lauratapia.nl

or just give me a call +31 (0) 681 345 322