MS Mode
The first online destination for curvy ladies. Beauty is a game, it comes in all shapes and has one rule: be yourself
Team
Lead Product designer (me), Strategist, Product owner, Branding agency, Project manager, Business analyst, Architect, Tech Lead, Lead UX, UX researcher, UX/UI designers, Content manager, Content creators & Copywriter.
Design theme:
Positive, fresh, uncomplicated, happy and feminine.
Visual hook
Immerse yourself in a body positive culture
Make a choice to be nice to yourself. Do things that put a huge smile on your face, and remind you of a time where you felt more comfortable in your skin. Have fun!
Color
Exploration of warm hues for the creation of the look and feel.
Type
Pairing of Playfair display for headings and Muli for body text.